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Ernie Ball

Ernie Ball's day-glow packages have provided players with the strings they need for almost 50 years.  We offer a wide selection of Ernie Ball strings like Ernie Ball electric bass strings, acoustic Ernie Ball guitar strings and Ernie Ball acoustic bass strings.  Ernie Ball invented the modern light gauge electric guitar string.

Roland S. (Ernie) Ball got into the string business in the mid 1950s. In 1954 he opened up a music teaching studio, where he gave guitar lessons to beginning guitarists. While teaching his younger students he noticed that they had problems with bending strings and fingering chords with the heavy gauge guitar strings of the era.  In the mid 1950s Ball opened the world's first electric guitar store. By the early 1960s, Ernie Ball's mail order catalogue had introduced “custom strings”.  This allowed professional touring acts to order Ernie Ball guitar strings in whatever gauges they wished.  This was the beginning of Slinkys.

Merle Travis and The Ventures were among the first to use Ernie Ball Slinkys.  A few years later, the British Blues Invasion hit the United States.  Cream, and their guitarist Eric Clapton, were one of the first bands to use custom gauge Slinkys.  Keith Richards of the Rolling Stones found Ernie Ball custom gauge electric strings on one of the Stones 1960s tours.  Richards has used Ernie Ball strings for more than 40 years.  By release of Led Zeppelin III, Jimmy Page had started using Ernie Balls, which he continues to do today.  Jeff Beck, who like Page, is a former Yardbird, has also used Slinkys since the early 1970s.  Pete Townshend of The Who has been using a custom gauge .011 - .052 set since the late 1970s.  Slash of Guns n' Roses fame has used Slinkys since the mid 1980s. 

Early in the 1970's Ernie Ball introduced Nickel Plated Steel Slinkys.  They have since become the industry standard electric guitar string for rock and roll.  By the mid 1980s, Ernie Ball also introduced Reinforced Plain Steel Slinkys, which are strong enough for heavy tremolo use and big bends.  Stainless Steel Slinkys were introduced around the same time; they have the brightest, most powerful tone of any Ernie Ball guitar strings, making them suitable for the heavy metal of the day.  7 String Slinky sets were introduced In 2000. Ernie Ball continues to innovate today, with their recently introduced coated string lines.

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