"New guitar strings sound great. They are usually bright and crisp, and the guitar delivers a punch most musicians prefer. Unfortunately, body oils, perspiration, and corrosion quickly compromise sound quality and brightness.

ELIXIR Guitar Strings are perfect for all musicians who need great sound and consistent performance, plus the benefits of less squeak and faster action. Casual players or musicians who own several guitars prefer ELIXIR Guitar Strings because a guitar can sit in its case and still sound great when played occasionally. All players will enjoy the comfortable feel of the PolyWeb Coating.

The development of NanoWeb Coating was initiated by musician feedback. At a mere 400 nanometers thick, NanoWeb Coating is about 30% of the thickness of PolyWeb Coating -- the original coating technology featured on Elixir Strings. Substantial innovations by Gore in fluoropolymer technology have enabled the development of this ultra-thin coating that retains the exceptionally high durability that musicians have come to expect from Elixir Strings.

For nearly two years, Gore scientists studied the physics of a guitar string. Extensive testing of experimental guitar strings with musicians led to the development of specifications for ELIXIR Guitar Strings. Three different guitar strings prototypes were evaluated by nearly 15,000 musicians over a twelve month period. After additional refinements, Gore scientists and players agreed they had a string with superior sound, excellent durability, and a great appearance.

Today, musicians rate sound quality in side-by-side string tests, while engineers measure string sound characteristics with a dynamic signal analyzer (DSA). DSA testing is particularly effective in evaluating the exceptional sustain of ELIXIR Guitar Strings. Gore also designed and built a unique abrasion testing device that simulates the wear of the coating during play. Coating durability is also evaluated using high-speed photography. Science technology and continued musician evaluation ensure that ELIXIR Guitar Strings meet expectations.

ELIXIR Guitar Strings sound great, and the extended musical life of the wound strings makes them a great value. Musicians have reported three to five times the musical life compared to conventional guitar strings. Additional benefits include less noise, fast action, reduced corrosion, and comfort."